Emotion

Emotions unite, much more than culture, politics or religion. Feelings are universal. They emphasize what people have in common and forge a firm bond between individuals. MaX wants people to undergo, feel and experience, both individually and collectively. Because after all, experience intensifies when shared with others.
MaX’ purpose is to touch people, to stir and to stimulate, to prompt and to propel them as individuals, but also as a group.